[ ABOUT ]
Dear LVRI Associate:
I have heard from a number of you that in your interest to go beyond the traditional marketing of your program (LVRI® associate; authorized to use the LVR®/DLV® trademarked brands, listing on Dr. Matlock’s website were your practice receives visibility and referrals of patients and media; website; advertisement within the practice and via print ad placements), you have hired Public Relations companies that cost from $3,500 a month and up, only to be disappointed in their performance because ultimately due to the uniqueness of the services and program it is difficult for them to grasp the overall concept and effectively sell or pitch you and the program to the media (print and broadcast) in order to get the media to do a story on you.
The purpose of our LVRI® Marketing and Public Relations Company (LVRI®-MPRC) is to provide you a marketing and public relations solution that is creative and uses both traditional and “new wave” channels (such as Internet streaming videos of LVR®/DLV® on the major Internet Video sites-YouTube- AOL- Google-Yahoo, MySpace practice site, and Internet marketing). Being the pioneer and constantly being in the media for the past ten years, I have built up a substantial brand and “brand equity” which
you can leverage to your benefit. A brand is a name or symbol (Laser Vaginal Rejuvenation®, Designer Laser Vaginoplasty®, LVR®, DLV®, Laser Vaginal Rejuvenation Institute®, and LVRI®) used to identify the source of a service or product. The brand can add significant value when it is well recognized and has positive associations in the mind of the consumer. This concept is referred to as brand equity. Brand equity is an intangible asset that depends on associations made by the consumer.
Brand equity is an asset that can be “sold or leased”.
Strong brand equity provides the following benefits:
- Facilitates a more predictable income stream.
- Increases cash flow by increasing market share, reducing promotional costs, and allowing premium pricing.
For example under the
Core Services 12 month plan (6 month plan and 12 month plans are available) you will have 6 press releases and 6 email blast in a 12 month period.
Whenever I am featured in the national press (print and broadcast), LVRI®-MPRC will send out a press release to all the media in your state (print and broadcast) that will feature you! Although the story is generated on me the release is all about you and notes that you and Dr. Matlock are assonates and you do the same procedures as he does. All media leads are directed to your office administrator. Therefore when I am featured on E! Entertainments hit show Dr. 90210 A press release will go out on your behalf (the release will contain E! Entertainment and Dr. 90260 logos. Note that I have a contract with E! Entertainment until 2008. East show that I am on airs nationally and internationally about 6O times in a season (my segments are about 30 minutes). We will start filming the fifth season of Dr. 90210 in February 2007. The fallowing are a few media I will be featured in for 2007: WebMd –two streaming videos (WebMd has 40 million visitors a month), Cosmopolitan, Elle, VH-1 The Fabulous Life of Celebrity Sex, Playboy Radio (I am a regular on the show).
The remainder of the LVRI®-MPRC Program services are delineated under the SERVICES tab.
