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The Rise of the Corporate Butt®

Posted by David Matlock, MD on Mar 30, 2021 8:06:56 PM

Over the past decade, the buttock augmentation procedure known as the Brazilian Butt Lift (BBL) saw a dramatic and exponential growth in popularity by and large due to Dr Matlock’s features on E! Entertainment’s hit reality-TV show Dr. 90210 from 2004 to 2010. The national and international syndication of the show allowed the eyes of the world to witness Dr Matlock perform the procedure many times. Furthermore, the advent of social media, particularly Instagram, and the increasing popularity of celebrities with “billboard butts” like many Instagram models, skyrocketed this trend.


One fact that has been proven true throughout the years is that the concept of the ideal body shape isn’t static. This means that the physical qualities that we embrace today are often at odds with those from the prior decade and nowhere is that more clear than in our practice. What we have found is that patients are still looking for BBLs. However, they are not looking for an oversized butt as they did in the past, instead they ask for a more specific augmentation designed for class, style, individuality and proportionate to their body and frame. In other words, the trend of wanting a superfluous derrière is shifting to an interest in a more subtle, rounded butt that only accentuates a person’s natural contours.

New female patients are resoundingly stating that they don’t want the traditional BBL exemplified by the oversized butt with or without the exaggerated hip/thighs. Interestingly enough, we are also seeing more and more patients wanting their current larger butts reduced which is a clear indicator of evolving social norms and standards of beauty.

Brazilian Butt Lift


“A BBL is no longer just about transferring fat to the buttocks to improve size and shape in a one-size-fits-all manner.” - Dr Matlock.

Always a perceptive physician, Dr Matlock recognized this shift in patient preference and decided to approach the Brazilian Butt Lift with a more refined and individualized approach that he coined The Corporate Butt®. This technique requires a careful assessment of the patient hopes from the procedure and an anatomical analysis to recognize what deficiencies their buttocks have and identify areas for liposculpturing.

Dr Matlock places particular importance in making sure the patient understands what can and cannot be done. This is important for patients who may have limited fat that can be used for the augmentation and translates into a more harmonious result that better amalgamates with a patient’s proportions.

Dr Matlock’s careful assessment is so meticulous and structured that it’s no surprise that videos that show him delineating exactly what it is to be done during surgery are some of the most popular on his social media profiles. Yet again, reflecting an audience that has more individualized expectations than just looking for an oversized butt.


Click on the thumbnail below to watch the video.
David Matlock performing procedure


Dr Matlock has quickly become one of the most popular doctors on social media and it’s no surprise considering that studies have shown that patients study their prospective surgeon’s before and after photos and videos to get a sense of their skill and aesthetic eye. Indeed this skill and knowledge was developed from first-hand experience working with the beautiful women of Brazil. Every one of his 17 trips to Brazil served him to perfect the art of Brazilian Butt Augmentation and this is the reason why patients from all 50 states and over 70 countries, as well as some of the most famous people on earth have sought Dr Matlock for their BBL.

Dr Matlock’s skill clearly spearheaded his popularity and this skill has been scientifically proven. In 2006, in collaboration with Dr Matlock, The UCLA Department of Plastic Surgery found that 94% or more of the fat extracted during his BBL procedures was viable (alive). This is a very important number because a greater viability of the fat transferred during a BBL leads to a better retention rate of the fat. This number explains why a large percentage of patients who undergo Dr Matlock’s Corporate Butt® procedure are thrilled with their new, aesthetically designed butt that is complementary to thier frame and increases their confidence.

Dr Matlock compliments his skill with the use of state-of-the-art technological advances to provide a superior experience and better execute his vision for a patient. This is why he offers liposculpturing techniques, such as Vaser-Assisted Liposculpturing, Vaser Hi-Def Liposculpturing, and Advanced Surgical Bodybuilding, all of which can be used in conjunction with the Brazilian Butt Lift.

Patients with butts that are disproportionately small for their frame, flat or shapeless, or have excess fat deposits that obscure their natural curvatures who are looking for a little bit more without going too large are ideal candidates for Dr Matlock’s Corporate Butt®

Schedule a consultation with Dr. Matlock now and discuss your butt goals and aspirations!

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